Dior(Spec ad)
Experience a groundbreaking commercial entirely developed with artificial intelligence. From initial planning to final creation, every aspect was meticulously crafted using AI platforms such as Midjourney, Kling, and Veo."
Concept
01
Our concept began with a paradox: fusing the sun's inviting warmth with the crisp bite of frost. We sought a face that could embody this duality, a single presence capable of shifting the entire emotional landscape of the scene between serene glow and icy allure
02
Environment
We first envisioned a scene sculpted entirely from ice and shadow, a pristine, frigid domain. But in our pursuit of something more, we dared to introduce the soft, incandescent glow of the sun's last moments. It was this audacious fusion—the stark chill meeting the tender warmth—that truly unlocked the spirit of the ad, painting a landscape that spoke not just of winter, but of resilience, hope, and the unexpected beauty found in stark contrast.
The Lore
03
This story begins with the first breath of morning, a potent symbol of renewal. It chronicles a spirit's fervent yearning to embrace a new chapter, driven by an inherent compulsion to innovate, to transcend the conventional. We delve into the quiet courage it takes to step beyond the known, to imagine and then manifest something utterly extraordinary from the canvas of a brand new day.
