Video Creative Asset Overview
From top-of-funnel brand video to paid ads, onboarding content,
and channel management, this page documents all creative assets
DOT TV produces and runs for Gmelius.
Hero Asset
The Brand image defining asset, helping the brand to have it's own
language, design and identity.
Brand Identity Harmony
Top-of-funnel assets that establish brand identity and communicate core value across organic and paid channels.
Demo & tutorial videos
Mid-funnel content, Demo and tutorials for each and every feature, localized in 5 different languages.
Website Video Assets
Video assets embedded directly into the website. These aren't ads, they're ambient, motion, and conversion-support assets that make the product feel alive before a visitor even clicks anything.
Paid ads - Videos + Static
Performance-driven video ads across Meta and Google. Each format is purpose-built for its placement. Multiple creative angles tested per campaign.
YouTube Growth
DOT TV manages the full YouTube content pipeline, scripting, production, publishing, thumbnails, Reels and SEO metadata. The channel is the long-form organic engine.
How-to series
Searchable long-form content targeting use-case and feature keywords. Each video is SEO-structured and optimized for retention.
Growth weapon
Utalizing the main long form
video to create muliti purpose
short reels which can be used for
multiple social channels.
These are the best ways to get
the fastest results and attention
over the social media.
