Puffy Mattress

The marketing point of this concept was, anyone can fall asleep with Puffy in 10 minutes. So we deiceded to go with the most extreme case, Insomnia. Created as a test ad within a two-day timeframe, our goal was to blend humor, comedy, and whimsy to deliver a compelling and entertaining message. Despite the tight schedule, we are proud of the final result and believe it effectively sells the idea of best sleep within 10 minutes.